Jiji designs dresses for all shapes and forms to create inclusive styles for all women. She wants you to feel like you can be yourself and truly express your feminine energy. Her Spring Collection celebrates the sophistication of 1950s fashion by combining these classic influences with modern twists and, most importantly, the bold traditional patterns of authentic, high-quality handmade silk.
Jiji Morgan is proud to be unique.
Jiji has had a strong connection with art, fashion and design from a young age. She was raised in a family bursting with creativity and heavily influenced by the traditional femininity that underpins Thai culture. She was unsurprisingly drawn to the elegant styles and glamor of mid-twentieth century European fashion and spent much of her childhood devouring the iconic films of that era.
Jiji studied design in London and has spent most of her formative years working in the London fashion industry. Starting her own label was always her dream, but it took the pandemic for her to sit down and start to make her dream a reality.
Having lived in Bangkok, New York and London, Jiji is proud to pull this rich blend of influences into her creative process. She is also heavily influenced by classical art, interior design and nature. She aims to be authentic, elegant and unique in everything that she does. Her designs allow everyone else to be the same.
Thailand is famous for its silk. And what makes Thai silk so special is the fact that it is handmade. Not only does this painstaking process guarantee the highest quality, but it also means that each pattern is unique to the village that created it.
Making Thai silk a crucial part of the Jiji Morgan creative vision celebrates Jiji's heritage and utiilises the highest grade fabrics, but it also makes each dress completely unique. Most of our styles have a limited number of dresses that can be cut from the same piece of hand-woven silk.
Wearing a Jiji Morgan dress is exclusive in every possible way.
